Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized color care and launched the first 100% Vegan formulas and Zero-Sulfate shampoos for color-treated hair. Jim identified a need among professional colorists and their clients for gentle, naturally-based products that deliver superior performance for longer lasting hair color, guaranteed.
Every Pureology product contains the exclusive Anti-Fade Complex which contains a blend of potent anti-oxidants and full spectrum UVA/UVB sunscreens to protect color from free radicals and maximize color retention. Today, Pureology is the #1 color care brand in the USA and our high performance products are an industry standard.
Indulge in the ultimate mufti-sensory experience with highly concentrated formulas bursting with superior ingredients. Every Pureology shampoo contains our exclusive technology and unique blend of ingredients.